Research On The Improvement Of Marketing Competitiveness Of Dianping

As a new way of consumption,network buy gradually become well known by consumers and has been widely recognized.But how can we explore a network with the Group to adapt to the business approach,get more customers,a reasonable cycle of the effectiveness of the site,is the focus of the above analysis of the subject.This article takes the public comment network as the main research object,takes the network buy as the foothold,carries on the concrete analysis to its business pattern,finds its existence question,and puts forward the feasible suggestion suggestion to these questions.In the above premise to explore,we will focus on the current network development industry development space.It will explore the macro-market environment and its own comprehensive strength of the inquiry as a prerequisite,mainly for information resources control,business credit assessment and credit monitoring,payment verification mechanism of sound and innovation,to seek high-quality partners and improve the post-purchase Experience and other aspects of the shortcomings of the in-depth analysis,and finally put forward practical solutions to the problem.Mainly for the industry’s comprehensive inquiry and the public comment network detailed inquiry,this article got the following results:the public comment network operation mode if you want to carry out a smooth and sustainable development,we must get policy support,promulgate more specific and effective Laws and regulations,regulate the entire industry behavior,and from the prevention of various problems;must firmly grasp the opportunities for the development of the Internet,which is the only way to carry out business innovation,in line with the trend of development’of the times;buy site each individual need to recognize themselves Business model of the existing problems,and the application of practical methods to solve;and as the industry gradually mature and stable,must be explored innovation,towards the coupon operators or integrated group purchase site direction is a line Effective road.