Research On The Competitiveness Of Investment Insurance Business Of Anbang Property Insurance Tianjin Branch

With the continuous improvement of China's economic level,the insurance industry's premium scale also will continue to rise.Investment insurance as a social and economic development of the product,the ability to absorb funds,insurance companies have become a major source of insurance premiums.However,since China's accession to the WTO in 2001,the degree of opening up to the insurance industry has gradually deepened,the competition subject has increased significantly,and the competition among insurance companies has become increasingly fierce.How to set up resources in the fierce and rapidly changing market,find out their own shortcomings and take measures to develop their own development strategy,increase market share,become companies most import thing of the insurance.The research object of this thesis is the business of Anbang Property Insurance Tianjin Branch.Although Anbang Property Insurance is one of the most developed companies in Tianjin market at present,has many advantages,like a simple and easy product to accept,fixed income,good cooperation relationship.But now the development also suffered a serious "internal worries" and "foreign suffering." "Internal worries" including a single product,team marketing training level to be improved,brand awareness is low,complex business processes."Outside the main" is a strong competitor product line,strong electronic system,team marketing ability,by the partners,regulatory agencies a greater impact.The paper first uses SWOT analysis to analyze the advantages,disadvantages,opportunities and challenges of the enterprise.Secondly,through the establishment of fuzzy comprehensive evaluation model to find the key factors of enterprise development,enterprise management decision-making ability,marketing and control ability,human resource management ability,innovation management ability and brand management ability to quantify,calculate the Anbang Property Insurance in the Tianjin investment insurance market competitiveness is strong.Finally,it is further pointed out that enterprise development should follow the diversified strategy of growth strategy and make suggestions for the weak links of enterprises.