| The problem of non-negotiable shares existed in China's capital market for many years.They were not allowed to enter the capital market until 2005.As the symbol of the company's management situation,market value began to receive more attention after the reform.Based on the case of North Glass Technology Company,the paper makes a study of the market value management of the company.The first part reviews the development of the market value management theory,introduces the background and significance of the research.The second part builds a theoretical framework of market management,the management aims to achieve market value maximization on the basis of the intrinsic value of the company.Then the paper analyzes the internal and external factors that influence the market value.The third part introduces the basic status and main business of the company and the glass deep processing industry,and then makes a detailed analysis on the situation of the company.To evaluate operating status,the paper selects 8 representative companies in the same industry to make comparison.Then this paper traces back to the development of the the company and analyses the change market value.At present,the company lacks for systematic market management mechanism,and there is no long-term plans Finally,this paper make suggestions for the managements of the company from four aspects.The company should improve profitability,establish comprehensive risk management system,optimize the equity structure,strengthen the external relationship management to attract more attention of the market.In the current market situation,how to effectively carry out the market value management is a major issue related to the development of the listed companies.Based on the analysis of the case,the paper discusses the current situation,existing problems of the company and makes suggestions for improvement.It also makes reference for the market value management of other listed companies. |
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