Research On The Supply Strategy Of Rice Supply Chain In Qixing Farm

With the development and growth of rice supply chain enterprises,their management has become the core of competition among rice supply chain enterprises.In order to expand the profit space,rice supply chain enterprises,by continuously enhancing their comprehensive strength,gradually expand the radiation range,involving the business overlap,the market competition is increasingly fierce.At the same time,the strategic cooperation and coordinated development of rice supply chain are continuously sought,and a system of rice supply chain is formed which is closely connected with the profits of the main stakeholders.Quality,as a factor affecting the competitiveness and profitability of rice supply chain,has attracted more attention.The rice supply chain is composed of many stakeholders with complementary advantages and shared risks,and the quality problem runs through the rice supply chain.Enterprises in the chain that can generate benefit distribution problems have different business goals and strategic decisions,which make them have common quality goals while producing conflicts of interest.The quality of rice supply is a hot item which has been paid great attention to and supported by the state for a long time.In order to conform to the law of rice market and the trend of consumer demand,improving rice supply quality is an inevitable condition for the steady development of rice supply chain.This paper analyzes the decision-making behavior of seven star rice supply chain,obtains a balanced and effective contract function,finds out the factors that restrict the supply of rice quality within rice supply chain,and the result of the three-way dynamic game of rice supply chain with external constraints.