| With the rapid growth and development of market economy,the project management mode is gradually applied by various industries in China.In the real estate industry,the effective of the project management mode has directly relationship with the realization of project construction goal and the achievement of society and economic benefit after construction and operation.Increasingly,the enterprises or real estate realized the materiality of real estate management project mode.Entrepreneurs are taking more consideratiosn into the application of the real estate management project mode.Therefore,it is fairly essential to understanding and selecting appropriate real estate management project.W Shenyang real estate located at Shenhe District,Nanta CBD in the downtown of Shenyang City with the massive capital support from national group.W real estate has been developing three projects: Wanquan Park project,located in the small river area;Amethyst Royal Palace project,located in the South Tower area;and Hongyuan project,located in San Tai Zi area.Amethyst Royal Palace project is of Shenyang City’ high-end quality of residential representative.In this paper,the project management mode of Shenyang W real estate is the main research topic.First,from the research background of project management mode,this paper expounds the research status and achievements of project management model at home and abroad.Then it discusses the modern project management model and the project management mode of Shenyang W real estate,and points out the conceptual significance of studying the modern project management mode and the real estate project management mode,focusing on the study of the institutionalized project management mode,the typical modern management of the amoeba project management mode;to time for the span,focusing on the study of Shenyang W real estate company’s project management model.And then specifically pointed out existing problem in current Shenyang W real estate project management mode;finally given the above issues,provide corresponding measures to improvement.By listing the actual results of Shenyang W Real Estate in 2015-2016,demonstrate the positive results achieved by implementing the improvement measures for the W project management mode.The research topic of this artitle is Shenyang W real estate project management mode.This paper discusses the improvement and improvement measures of the application mode of Shenyang W real estate project,and solves the problems discovered in the course of W company operation,which improves the operation and management level of the project as a whole,effectively promotes the business strategy of Shenyang W real estate in the company transformation and development.From the initial data and results,Shenyang W real estate company’s 2016 results has obviously improved compared with the 2015 results.The next few years or will achieve even better results.For real estate development company out there,this successful real estate project management mode improvement and experience is worth learning from. |