The Development Strategy Of JT Group Overseas Investment Corp

At present,how to deepen the reform of the economic system,push forward the structural strategic adjustment,and the new round of state-owned enterprise reform,promote international cooperation and other hot issues gradually become hot.Open development has always been an important task on the road of China’s economic development.In the Chinese economy into the new normal background,adhere to the open development concept is gradually integrated into the process of globalization,it is not only a strategic choice Chinese economic development,it is China to participate in an important measure of global economic governance,to enhance the competitiveness of the open.As the largest trading country in the world,China is playing a more and more important role in the new pattern of the global economy,and China’s dependence on the world economy will become more confidential.With Chinese "going out" "Belt and Road Initiative" strategy have been put forward,the six economic corridors to build the Silk Road Economic Belt gradually formed,increasing open free trade zone,the state provides a new solution and a new path for enterprise globalization,explore new cooperation mode,set the right the direction for the international cooperation of enterprises.As an integral part of China’s economic structure,the state-owned enterprises,in this context,how to enhance their own competitive strength,and actively respond to the call of the country,and strive to seek opportunities for overseas cooperation.This paper chooses a representative in Jilin Province,the state-owned enterprises as the research object,combined with the current situation and the enterprise itself,and the use of enterprise knowledge management,research on development strategy of the enterprise in overseas business.JT group Overseas Investment Corp is a wholly owned subsidiary of JT group in order to integrate the company’s overseas business resources and better develop overseas markets.JT group is a wholly state-owned company funded by the Jilin provincial government.It owns a number of wholly owned,controlling and participating enterprises,involving a number of business areas.JT International Group Overseas Investment Corp in project financing,project management,construction,logistics,project consulting,technology services,power supply as the main business,and strive to build the group’s overseas business sectors,the overall strategic layout of power group company.With the change of the economic situation and the orientation of the national policy,the development of the company is faced with such problems as the single business field and the limitation of financing channels."13th Five-Year" period is a key period for accurate positioning,company restructuring and development.Therefore,it is very important to draw up suitable overseas business development strategy.In order to solve the above problems,based on reality,plan for the future as the premise,based on the reference of the investment in enterprise strategic management,the reform of state-owned enterprises,"The Belt and Road" strategic aspects of literature,with the help of PEST analysis model,SWOT analysis and other tools of Overseas Investment Corp JT group development situation and the external environment and internal environment analysis,including analysis of the macro environment analysis,industry environment analysis,internal resources analysis,internal capacity.Through the above analysis,we find out the advantages,disadvantages,opportunities and threats of the enterprise,focus on the selection of the company’s strategy and the key tasks of the implementation of the strategy,and establish a guarantee system for the implementation of the strategy.The above research,I hope the company and other state-owned enterprises overseas business development has certain reference significance.