H Bank Shenyang Branch Financial Sales Zone "Double Record" Construction Post Project Evaluation Research

In recent years,regulators and banking financial institutions for financial consumers' rights and interests protection is more and more attention,the financial consumers continuously improve financial and legal knowledge,the consciousness of oneself more and more strong.In addition,financial products are increasingly rich,financial derivatives emerge in endlessly,all kinds of financial products are complicated,financial crime,financial sales dispute continuously exposed.To this end,China branch is put forward in the banking financial institutions to establish financial sales zones,construction and implementation of sound recording or video recording.This article selects typical cases financial product sales dispute,in-depth analysis of the causes of financial product sales dispute.Including financial sales agreement and contract of product specifications,customers link problem set up risk assessment and evaluation process,evaluation results execution problems,financial products sales link false propaganda,several problems such as financial product information disclosure is not comprehensive.All banking institutions should strengthen the management on the one hand,the standard sales behavior,fully protect the legitimate rights and interests of financial consumers,on the other hand,consumers should be responsible for their own investment behavior,identify risks,rational investment,implement "the seller is responsible for,emptor" health market environment,building common financial market stability and prosperity.To maintain the financial market fair and justice,represent the financial product sales link,reflect consumers' willingness to real,financial products sales zone double record construction is imperative.In this paper,a scientific method is adopted to evaluate the project and verify the success of the sales at H bank shenyang branchfinance zone double record construction project.protection of the rights and interests of consumers for the banking financial institutions work and financial sales zone double record work provide feasibility case.