Analysis Of The Marketing Strategy Of Golden Bridge Real Estate Company In Yantai City

The rapid development of real estate company industry,largely promote the city economic development,accelerate the process of city,has gradually become a pillar industry of the national economy.The accurate marketing strategy for enterprises,such as "water boat".Only time sales management idea,marketing strategy in the first,attention to detail,control and even reduce the cost to get the fruits of victory.In the real estate company marketing strategy towards a more professional,more scientific development,reflects the economic value.It contains the entire domestic market are from seller’s market to buyer’s market change,the real estate company industry is no exception,so the importance of marketing strategy is becoming more and more important,In the real estate company industry’s position is highlighted.In this paper the basic theory of marketing strategy based on the comprehensive analysis of the status quo through,Yantai City real estate market,detailed analysis and research.And through a number of the same type enterprise to summarize the law.From the comparison of marketing channels,marketing strategy and product pricing and selection put forward some opinions.This article runs through the whole process of marketing ideas,starting from the importance of the real estate company marketing strategy angle,elaborated the marketing strategy existing problems,and puts forward some concrete measures to solve these problems.In order to promote the healthy and stable development of the real estate company market.In the theoretical research part mainly Consumer demand as the main body of the market,put forward the feasible strategy of each product and promotion,change the past single sided marketing mode,with a new,comprehensive consideration of the real estate company industry three-dimensional perspective.Through the analysis of the specific bridge Real estate company,to explore the resulting marketing environment problems and improvement this is not only for their own measures,has played a positive role in promoting,more is to face reference and experience of other small and medium-sized Real estate company in the same plight,the enterprise can make suitable development strategy to better develop,so as to make some contribution to the healthy development of the real estate company industry.