Research On Cost Leadership Strategy Of Sn Real Estate Company

In recent years,the rising speed of China's housing prices accelerated,real estate industry vigorous development,the real estate market is rapidly warming,too much investment inflows,many enterprises also induced speculation,bring the real estate market is not stable.The state has also taken many measures to control this phenomenon,aimed at controlling the healthy and stable development of the real estate industry.However,the introduction of the purchase of the policy,so that some consumers can not buy,reducing the consumption of the landlord industry groups,increasing the internal competition in the real estate industry.Faced with such a severe national real estate control policies,real estate companies will take what measures to deal with it?In the face of the above problems,this article through the development of the cost leadership strategy of the development of Real Estate Company,get rid of difficulties,to the road of steady development.First of all,this paper describes the background of the development of the real estate industry,puts forward the problem,clarifies the significance of the topic,summarizes the main content of the article.Secondly,it defines the strategic management,cost leadership strategy and other related issues.Then it analyzes the external environment of the real estate industry from several aspects.Then through the five forces model launched a comprehensive study of the current situation of the real estate industry.Then it analyzes the current situation of the development of SN Real Estate Company,including the existing human and material facilities,the company's operating strategy,the development concept and many other aspects.Again on the SN Real Estate Company SWOT analysis,a clear SN Real Estate Company cost leadership strategy.In order to implement the cost leading strategy,SN Real Estate Company should take the expansion of land reserves,standardized operation,reasonable integration of upstream and downstream,strict implementation of cost management,development mode,fine implementation method,and cost control in terms of land costs,Chienan costs,marketing and management cost,tax cost etc.