Competitive Strategy Research Of MY Company

MY maternal and child supplies company is a perfect product technology research and development and production capacity of the modernization of the company,the company headquarters is located in Qingdao city of shandong province,the core technology research and development in Qingdao,the product production in Indonesia,Europe,North America,east Asia's three main markets,selling all over the world.The external opportunities for MY mother and baby products company are:the continuous high GDP growth;Since the reform and opening up,the state has vigorously driven domestic demand.The opening of the two-child policy;Rising incomes and higher disposable income;The industry is in a developing period;There are no monopolistic enterprises in the industry;The customer pursues high quality life and the demand for health and comfortable is greatly improved.The threats to MY mother and baby products are mainly reflected in the following:the world economy has been declining since the financial crisis,and it has not recovered.The industrial structure of our country is adjusting and enterprises are facing transformation.The emergence of overseas online shopping and daigou has made the maternal and baby products industry more competitive in foreign markets.The problem of food safety has led to a decrease in trust in the maternal and infant products industry.The advantages of the maternal and baby products company are mainly manifested in:having the international advanced assembly line;Advanced production technology;Reasonable and healthy financial situation;The company implements total quality management;Innovative research and working atmosphere;Healthy corporate culture;Clean and efficient procurement management;It has brand effect in China and so on.The disadvantage of MY mother baby products company:it is too competitive to expand the foreign market.No exclusive product design for foreign customers;Focus on product development,after-sales service system needs to be strengthened.According to the above MY maternal and child supplies company internal and external environment analysis,it is concluded that MY maternal and child supplies company should implement centralized competitive strategy,specific carry out from the terminal customers,logistics outsourcing,marketing and after-sales service of four major aspects,focus on occupied the main market,gain a competitive advantage.In order to ensure the effective implementation of centralized strategy,the following safeguard measures are formulated by MY maternal and infant products companies:first,optimizing organizational structure and maintaining cost advantage;Second,strengthen innovation and research and development investment to improve the quality of key products;Third,build a culture of enterprise and create a positive atmosphere of innovation.Fourth,improve the information management system and make full use of useful information;Fifth,strengthen human resource management and fully mobilize the enthusiasm of employees.