The Study Of Development Strategy Of Shaanxi Weizhi Group Complex Project

Real estate contributes much to the economy growth of China as well as the improvement of living level of Chinese people.Recently,the real estate developers are moving their focus on commercial property.As the kind of commercial property with the most challenges,commercial complex is charming but also need prudent attitude.The commercial complex needs huge investments and has complete functions.It requires the developers to have strong developing capability.The management and operation are even more important than the development.However,some of the commercial complexes have no clear idea about their environment analysis,business function planning in the intense competition.The developing strategy and the operations follow the business model of residential property without strategic planning.It brings high risk to the investment and the capital goal.The thesis demonstrates the advantages of the property based on the theories of commercial location theory,positioning theory,SWOT method,competition theory,project management,etc.It conveys and analysis the data of market based on the Shaanxi Weizhi complex project,and finally reach the conclusion of the strategy of market positioning,business planning,function planning,pricing strategy.It provides a good reference to the commercial complex developing and operation.This article adopts the method of theory combining with project practice,by analyzing a large amount of data,using inductive and deductive method,the overall development strategy of Weizhi complex project is carried on the thorough analysis and argument,the author has given the strategy of the objective and scientific advice.Through this project in various forms and market sales forecast of financial,cost and return on investment analysis,finally come to the conclusion that the development strategy of this project is scientific and effective;the enterprises can achieve investment objectives.The project will succeed in the future market.This thesis provides a solution of Shaanxi Weizhi group complex project.At the same time,can be a set of effective development strategies and methods for the same kind for project development in the future.