Research On Marketing Strategy Of YG Hi-Tech Co.,Ltd.

Enzyme industry is an important part of biological industry,its application is very extensive,mainly in light industry,food,chemical industry,medicine,agriculture,energy and environmental protection.At the present stage,the enzyme preparation industry in China is still in the development stage,and it has broad market prospects.To face the huge market potential of development of enzyme preparation and the increasingly fierce competition,the leaders of YG Hi Tech Co.,Ltd.have recognized that it is very important to consider how to develop an appropriate marketing strategy.This paper summarizes and analyzes the problems existing in the marketing management of YG Hi-Tech Co.,Ltd.: in aspects of products,prices,channels and promotions,using the method of combining theoretical knowledge with practical work,taking YG Hi Tech Co.,Ltd.as the research object,and using modern marketing theory and strategic management method.Then,this paper analyzes the external macro environment and the competitive situation of the industry by using PEST analysis method,and clarifies the external environment in which the enterprise is located.The advantages and disadvantages of YG Hi-Tech Co.,Ltd.and the opportunities and threats faced by YG Hi-Tech Co.,Ltd.is summarized through SWOT analysis method.On this basis,the marketing strategy and marketing mix strategy of YG HiTech Co.,Ltd.are formulated,which points out the direction for further development,optimizes the marketing strategy of the company and improves the company's ability to adapt to the changing market environment.