Research Of Promoting The Blueberry Industry Competitiveness In Majiang County

Blueberry enjoys a reputation as the "king of the fruit of the world",the international FAO listed blueberries as one of the five human health foods.Majiang county in 1999,begen to introduct foreign blueberries,breeding cultivation,through getting the success of domestication in the native varieties,seedling large-scale began in 2004.in 2006,planting blueberry gradually to a more wide range of promotion.With people's perception of blueberry's nutritional value and newly discovered deepening,blueberry in majiang county,significant potential market presents the rising trend in the relationship of supply and demand,thus contributing to the driving force for the blueberry industry to flourish.Blueberry industry development in recent years,majiang county from "to have" mission,to enter nowshift gradually from "have to" process.Majiang blueberry industry as emerging industry of start soon,in the process of development also presents unreasonable problems:seedling breeding in short supply,land circulation owe specification,investment promotion and capital introduction dilemma,the lack of support of science and technology strength,low product deep processing,such as the marketing channel impeded,hinder the majiang county to further advance the blueberry industry chain extension,improve industrial competitiveness,restricts the development of modern agriculture.Blueberry industry as a sunrise industry of majiang county,to promote the county's agricultural structure adjustment and transformation the mode of agricultural development and improving the level of regional industry competitiveness.Therefore,jiggling majiang county blueberry industry development,to enhance the level of agricultural modernization and boost majiang county rich structing have important meaning and function.In this paper,on the basis of analyzing the current situation of majiang county blueberry industry as a pivot point,through access to relevant information and data collection,then thecorresponding field investigation under the premise of using the theory of comparative advantage and competitive advantage theory,enterprise organization theory,this paper discusses the influence factors of restricting the majiang county blueberry industrial competitiveness,further analyze the majiang county main factors are: blueberry competitiveness factors of productivity,industry structure,marketing strategy and innovation factors.Then,by using the experience of blueberry industry development in other of foreign provinces,in combination with the actual situation of the majiang county blueberry industry in this paper,putting forward majiang county blueberry industry competitiveness from its production elements configuration and mode optimization of industrial structure,improve the industrial structure,expand sales channels,etc as the starting point of countermeasures and Suggestions,In an effort to promote majiang county blueberry industry transformation and upgrading.