Lianyungang Fenghe Packing Co.,Ltd. Development Strategic Study

Packaging industry is the material basis of national economic and social development,but also essential for the sale of goods in the "coat." With the influx of international capital,many domestic enterprises to enter the world market after the rapid expansion,continue to seize the market share of small and medium enterprises.Due to the low cost of paper packaging,recyclable,environmental pollution is small,in the packaging industry has a very good development prospects."Twelfth Five-Year" period China’s paper packaging industry has entered the integration stage,and continuously improve the industry concentration,the industry how to develop into a small and medium enterprises to be resolved.Lianyungang Fenghe Packing Co.,Ltd.is engaged in corrugated packaging production enterprises,after seven years of entrepreneurial development of the road,has now become China’s small and medium-sized packaging enterprises,is currently in the "no way back" embarrassing period,need to seize bigger and stronger The strategic opportunity to prevent the marginalization of the crisis.So we need to study and develop a practical development strategy for Lianyungang Fenghe Packaging Co.,Ltd.Based on the analysis of the environment of packaging industry at home and abroad,this paper systematically analyzes the political and legal environment,economic environment,social environment and technology environment faced by the company.Secondly,it analyzes the internal factors of enterprise product and marketing situation,human resources and finance,and summarizes the opportunities and threats in the external environment faced by enterprises,and the internal Advantages and disadvantages.On the basis of this,the external factor evaluation matrix(EFE),the internal factor evaluation matrix(IFE)and the SWOT matrix method were used to evaluate the internal and external environmental factors,and suggested that Feng and Packaging Co.,Growth-oriented development strategy.Finally,from the marketing,production,supply chain,human resources,and product and technology development five aspects of the company’s functional strategy,from technological innovation,corporate culture and production and management of three aspects of its strategic safeguard measures.This paper provides a reference for the development of small and medium-sized packaging enterprises,enhance the market share of enterprises,enhance their profit growth rate.