The Application Of Internet Brand Original Cartoon Image

The original cartoon image is accompanied by a long history of mankind,accompanied by the appearance and development of mankind,not only played an important role in cultural development,but also played an important role in economic development,so the study of cartoon image is very important significance.In the Internet economy everywhere today,the original cartoon image is widely used in the Internet brand,but because of the rough operation of the Internet economy,making the original cartoon image in the boom at the same time there have been many problems.Based on the background of the current Internet development,this study chooses the image of representative Internet brand cartoon,and tries to use the content analysis method to excavate the application and application of the original cartoon image of Internet brand.The results show that the original cartoon image in the electricity business shopping,learning,social entertainment and other industries widely used;animal cartoon image of the most widely used;the most widely used expression is smile,laughter,etc.;the most widely used action is the Gestures;the most applied parts are the body.In addition,the original cartoon image of different industries,and the original cartoon image type,action has a significant relationship,but with the expression,the location is not significantly related to different types of original cartoon image and expression and location have a significant relationship with the action is not significant relationship.Traditional brands and Internet brands on the original cartoon image of the application of both the same,there are differences.The same is the traditional brand and Internet brands are widely used animal cartoon image and body image;the difference is that the traditional brand of original cartoon image is mainly used in basic necessities and other basic industries,and the traditional brand of original cartoon image to adult perspective Rendering,the original brand of Internet brand cartoon image to children perspective.The Internet brand original cartoon image of the basic application of the situation and the traditional brand comparison found that the Internet brand and the application of traditional brands,although there are differences,but all follow the law of information dissemination and brand communication.Are through the cartoon image type,expression,action and location of the choice,making the cartoon image and brand tone to maximize the match,so as to shorten the brand meaning of the migration distance,reduce the brand coders(brand creators)and the decoder(Consumer)to understand the bias,improve the purpose of communication effect.