Smart TV Software Project Business Plan Of VST Corporation

Through Smart TV industry and market analysis,we find there is increasing demand in this field.After about 3 years running,VST smart TV company has accumulated a large of content resources and a huge amount of terminal users.Now VST has about 70 millions users on line,and with the rapid development of this industry,it has great potential to gain more profit in future.As VST belongs to the internet industry,the most valuable revenue resources are its online users,and in order to operate successfully,we need invest more in renting CDN servers.We also plan to extend our supply chain,such as developing related TV boxes,which require money supply from venture capital.Base on this,we write the business presentation,aiming at showing our financial statement,business model,future operating plan and earning forcast.We use several investment decision criterias to explain our target financial amount and revenue forcast.This paper first describes the research background,research purpose,research methods,and summarizes the scholars reviews in this field.Secondly,we describes the main content of the project,and the regulatory policy,the industry development situation,supply chain,industrial business model and the main market participants.Then we analyse the market relevant statistics,and coming to the point that we face a huge market potential that makes the project we are running can gain positive profit in future.At last,based on the revenue and cost forcast,we get the estimated NPV,payback period and IRR numbers.We also do an analysis on the risk index using one-way analysis of variance and multivariable analysis,as well as putting forward to its solutions.Through the study of this business presentation,we want to show that: the development of this industry is in the rising period,the technology now can completely support the company's business,and a vast market share need to be invest;the project is expected to an amount of 30 million RMB in 2017,and after the rapid development in the next 5 years,it has the potential MIRR of 55.45%,NPV of 2.4 million RMB,return period of 2.53 years.VST could also build a high threshold for new comers with its great profitability.We want to show objective summary for the financial and operation statement of VST to investors,and provide a reference for their financing decisions.We hope we could get equity investment form VC,gain rapid development and achive win-win.