The Research On Enterprise Customers' 4G Business Marketing Strategies Of Nanan Telecom

Enterprise customers can bring stable and high revenue to communications operators,and its im portance is self-evi dent.Therefore,communications operators should focus on the enterprise custom ers when they want to develop the 4G business quickly.The keys to develop enterprise customers' 4G business are responding and meeting their needs fast and correctly,providing integrated services solutions based on 4G network and conver ging the information applications to the mobile terminals,in order to achieve business fusion bundled,enhance customers' stickiness and form a unique tool in the development of enterprise customers.This paper briefly introdu ces the development of 4G business in China and the development of 4G busi ness of Nanan T elecom's enterprise customers,using PEST analysis,five force m odel and SWOT analysis to analyze the m acro environment,industry environment,advantages,opportun ities,disadvantages,and threatens of Nanan Telecom,meanwhile,being based on analyzing the industry characteristics and needs of the enterprise customers,investigating real situation in depth,and combining with 4P theory to propose six 4G busine ss marketing strategies for the developm ent of enterprise customers market.In this paper,through the research of Nanan Telecom on enterprise customers 4G business marketing strategy to lead a c onclusion that Nanan T elecom should dig deeply information requirement of enterprise customers through industries,combined with key information products to promote 4G business,at the sam e time,strengthen the management of social ch annels,enhance custom er managers' ability,achieve business opportunities closed-loop m anagement,make full use of the advantages of the full business to achieve dif ferentiated marketing,and im prove customers perception of service,in or der to expand rapidly and ef fectively in the enterpris e customers' 4G market.The research will help to clarify the 4G business m arketing strategies of enterprise customers' market in Na nan Telecom and its corresponding implementing guarantee,and provide the guidance and reference for the development of the enterprise customers market 4G business of the Nanan Telecom,other branches and peer companies.