NY Bank Zibo Branch Customer Relationship Marketing Research

With the opening of the financial market,the banking industry is becoming more and more competitive,the pattern of supply and demand in the financial market has undergone a fundamental change from the seller's market to the buyer's market.The bank's business philosophy has gradually changed from "product-centric" "Customer-centric".The crisis awareness of commercial banks gradually increased,are aware that customers will become an important resource for commercial banks.Do a good job in customer relationship management and marketing,build a solid customer relationship,promote business development,become the primary goal of commercial banks.NY bank as a state-owned banks,need to abandon backward ideas,and then do customer relationship marketing,to ensure continued improvement in business performance.This paper analyzes the current situation of related issues at home and abroad,and expounds the related theories of customer relationship marketing.Secondly,it analyzes the problems of customer relationship marketing in Zibo branch of Bank,such as the relationship between marketing idea and customer demand Problems,customer satisfaction issues,customer relationship management issues;Finally,in response to these problems,for the NY Bank Zibo Branch proposed a specific solution to the problem: the establishment of customer-centric service concept,market segments to provide differentiated services,Improve customer relationship marketing strategy,strengthen customer relationships,strengthen staff training and incentive mechanism.In order to ensure the development of the Bank of Zibo branch,we must be vigilant,always pay attention to customer needs and market changes,better play the role of OCRM system to improve and improve the quality of service,grasp the industry trends.In the face of changing financial industry,only their own continue to adapt and develop and grow in order to seize the maximum benefits.