TH Company Commerical&Retail Development Strategy Based On The "Internet +"

Recent years,China’s traditional retail enterprise development into trouble,Whether it’s a department store,superstore,specialty store,supermarket chain,Results appeared different degree of decline,meanwhile,The Internet is influencing and changing our consumption habits,Even redefine the every aspect of life,Internet retailing boom,Implements the staggering growth rate.The existing studies of Internet + and retail enterprises,Mostly just about one of the aspects,The electronic commerce itself,or research the retail sales enterprise Under the traditional business model of core competitiveness,And about the transformation of traditional retail enterprises under the Internet environment and core competitiveness evaluation research is relatively weak,Whether it is from the Internet strong momentum of development and the disruptive influence on the traditional industry or from the retail industry itself in the national economy and People’s Daily life the importance of the point of view,Need to strengthen the research of this field.This paper first summarizes and the theory of strategic management at home and abroad in this paper,combination the theory and TH company,From Macro Environment\industry environment\internal strengths\Internal Weaknesses,And so on conduct SWOT、PEST analyze,Alternative strategies for TH company is:The whole channel strategy、Value chain integration strategy、The forms of physical stores upgrade strategy,This article for other Internet challenge and transformation of the retail enterprise development strategy formulation and implementation has certain reference value.