Research On The Construction Of The Whole Channel Retail Mode Of A Agricultural Products Enterprises

Nowdays, electricity suppliers have become an important channel for retail sales of products. Domestic larger domestic electricity supplier platforms have gradually extended to agricultural products, and a lot of consumers have change their consumption habits from line to online, which promote the agricultural products enterprises must pay attention to online markets. That is to say, A agricultural enterprise has necessity to build a full channel retail model. Under this background, this research discussed the construction ideas and implementation security measures of the full channel retail mode, which aimed A agricultural enterprise as the object.Nowdays, the marketing channel in China includes three layers: the traditional retail channels, the whole channel retail model and consumer behavior of channel using. In a net world, A agricultural enterprise is marketing singly with traditional channels, which is not conducive of enterprise development. Therefore, it is necessary to provides full channel retail model of A agricultural enterprise.In my opinion, A agricultural enterprise should consider the overall goal as “to establish a full range of channels, the whole category, multi-level agricultural e-commerce system”, make three steps as the establishment of information distribution system, the network marketing system and the agricultural product network marketing supporting measures, and fully implement extensive distribution strategy, network marketing strategy and mobile commerce sales strategy, so as to build a full range, multi angle of the whole channel retail model. Meanwhile, the enterprise should also makes implementation of the whole channel retail mode from four aspects, including the organization of human security, financial security, technical support and resource protection. In short, A agricultural enterprise constructing full channel retail model is imperative, and channel construction should pay attention to the comprehensive system, category, and multi-level.