Research On The Financial Problems Of Mengniu Merge Ashley

As the rapid development of economic globalization,the development of enterprises has expended from the region to the world.Looking at the expansion of the world's largest enterprises can be drawn,most of them are adopted to achieve the accelerated development of mergers and acquisitions.If the enterprise only rely solely on its own accumulation is difficult to quickly become bigger and stronger,mergers and acquisitions of enterprises has become an indispensable way of development.Most of the domestic enterprises use mergers and acquisitions to expand the scale,but due to the economic transition and the special background of the government to make China's enterprises with distinctive features.Although the M & A activity is higher than one wave,but from a large number of enterprises to see the success rate is very low,according to incomplete statistics,80% of the M & A is not successful.Therefore,M & A has a huge financial problems and is always the key factor in the success or failure of mergers and acquisitions.The merger itself is a profit and risk behavior,can enable enterprises to obtain mature technology,large amounts of money in the short term,expansion of the scale,but also accompanied by huge financial risks,so how to reduce the risk,to solve financial problems,has become a priority among priorities and purchase of enterprise should be considered.In the acquisition of the whole process,to highlight the key stages,first of all to do financial preparatory work before the merger,due diligence of corporate mergers and acquisitions,analysis of internal and external environment,and according to their own conditions to develop appropriate financial strategy,and asset evaluation,complete risk assessment of the target enterprise and the financial review.Second,in mergers and acquisitions to be combined with their own financial and operating conditions,to take in line with their own management of the financial M & a mode,as well as reasonable and necessary financing and payment,so as to achieve the desired purpose.Finally,post merger integration issues is one of the key factors which decide the success of mergers and acquisitions,only fully consider both sides of the corporate culture,human resources and management expertise,integration in many aspects to learn from each other,play the effect of 1+1>2,finally achieved the success of mergers and acquisitions.In this paper,on behalf of Mengniu m Ashley for the dairy industry mergers and acquisitions,M & A case analysis.This paper discusses the acquisition of Ashley Mengniu,the process and causes analysis of financial strategy and mergers and acquisitions made Mengniu bring financial situation changes and risks,and then obtain the corresponding enlightenment.