Research On Investment Problems Of Nanshan Power Co.,Ltd

For a Long time,the electric power enterprise monopoly,the electric power enterprise management is good or bad has no effect on the enterprise.But with the implementation of the power management system reform,power enterprises as an independent business accounting,operate independently,self-financing economic entities,must participate in market competition.Corporate investment is one of the most important problems in company's financial management.Corporate investment is the foundation of corporate earnings and value appreciation,if company doesn't do investment,production and business operation activities of the company cannot carry out and it is impossible to gain profit and gain value appreciation.So company has lost the value of existence.If the company has serious investments,the company is likely to shut down.Specifically,the company's investment has narrow and broad concept,narrow concept refers to outward company investment only;Broad concept includes current assets,fixed assets investment,intangible assets investment and inward investment,and the long-term and short-term foreign investment,and so on.After study of the scholars' s book and related papers,I also based on broad investment concept for my paper study.In conclusion,under the new system,Give full play to the central role of good investment management,is the electric power enterprise and the objective requirements.To do a good job in investment management must understand the present situation and problems of investment management to the company firstly.In view of the present situation analysis,find out the problems of company investment,give the correct solution for the problems of investment management.This article is in view of the investment present situation analysis(Shenzhen Nanshan power co.,Ltd),in order to find out the company investment related issues,and put forward solutions,to illustrate the analysis of company's investment problem could help the company get a good company performance and keep sustainable development.This article first comb related to investment theory knowledge,elaborated the enterprise the necessity and importance of investment analysis.Second,as a case of Nanshan power Co.,Ltd,we could acknowledge of the company's basic investment situation.And then summarizes the Nanshan power investment and financing management measures in 2011-2015,and use the event analysis,the added value of economic analysis,financial index analysis to show the investment problem of Nanshan power Co.,Ltd.Again,put forward company's investment problems and give the corresponding solutions.Finally,give the conclusion and expectation,hoping that through the analysis of company investment problems to promote the sustainable development of the company.