TJ Company Product Line Improvement Research

As companies continue to grow and develop,the enterprise product line is often more and more rich.Rich product line may become a strategic resource for enterprises,it may become a channel for the loss of corporate profits.Today,product management or product line optimization has become a strategic tool to achieve business goals,but as a product manager or business decision-makers must be a high degree of concern: the enterprise product line more and more,how to ensure that these product lines and business strategy How to organize and manage multiple product lines;how to extend the life cycle of enterprise product lines and maintain good cash flow;and how to improve the efficiency of the product line.Product line optimization helps to develop and enhance the core competence of the enterprise;to match the product line with the business strategy;to maximize the value of the portfolio;to achieve financial and non-financial benefits of the product line and maintain competitive advantage.This paper first introduces the concept,theory and method of product line.Then,from the example of TJ Electric,study the organization structure of product line optimization,and construct a standardized product line optimization framework flow.Then through the structural analysis and product life cycle analysis of TJ electrical product lines,the problems and improvement aspects of TJ Electric's product line optimization in Chinese market are clarified.In order to solve these problems,the thesis has carried on the research from inside and outside the enterprise and so on.On this basis,combined with the company's actual situation in the Chinese market,the paper that,TJ Electric in the Chinese market needs to be part of the product line length and depth of the expansion of part of the product line out,and expand the product line width,To have a more competitive in the high-pressure product line into.The main achievement of this paper is to put forward the concrete improvement strategies and suggestions for TJ Electric's product line optimization strategy in Chinese market.The results of this paper may have some reference significance for other related companies.