The Research On Core Competitiveness Of Fushun Special Steel Enterprises Based On Financial Perspective

In the process of economic development in China,the role of domestic demand on economic development has become increasingly prominent.The engine of economic development is changing from the traditional model to the modern pattern.China’s steel consumption intensity will decline,maybe the need of steel is a saturation.General steel industry development is gradually ripe.the demand for special steel is gradually increasing.Special steel as a steel industry in the sunrise industry.In the face of the increasingly fierce competition in the special steel market,the development of core competitiveness is the enterprise in order to obtain better development adopted by the unanimous approach.The core competitiveness of products has become the enterprise must be maintain the vitality of the necessary capacity.In this paper it will analysis the core competitiveness of Fushun Special Steel in the sight of financial.The market of products from Fushun Special Steel is focus on high-grade.To seize the aerospace,military,nuclear and other markets,the company reformed traditional industry and improve the innovation of products and technology.Then they readjust the product mix and renovates its existing equipment actively as well.What they have done has promoted the development of the enterprise core competitiveness.From the product characteristics,the company focused on the development of high-temperature alloys,high-grade die steel,special smelting stainless steel and other high-end special steel products,there products are full of high technology.From the technical point of view,Fushun Special Steel attaches great importance to the cultivation of their own core competitiveness,and they actively promote product technological transformation.The company gradually weed out of the market over-competition of low-end products,and enhance the technical capacity and special smelting products.In this paper,the case analysis of Fushun Special Steel is carried out,and the core competitiveness theory,the financial analysis theory and the enterprise capability theory are used to analyze the internal driving motivation and the core performance of the core competitiveness.Select two listed special steel companines of Shenzhen,Shanghai.According to the evaluation of the core competence and objective point of view,from the special steel enterprises gathered in the main northeast,east,southern,north and northwest region in China in accordance with the selected six representative to the core competitiveness of enterprise more accurate evaluation of the steel listed companies,based on the financial perspective from research and development ability,profitability,solvency,sustainable development ability,operation ability,ability to obtain cash flow evaluation of the core competence by using entropy method to understand the degree of development of the core competitiveness of steel enterprises.Through the evaluation of Fushun Special Steel’s core competitiveness,it can understand the status of Fushun Special Steel in the domestic special steel market and the deficiencies of its own existence,and it can also provide some references for the development of the company and how to promote the enterprise’s own core competition.At the same time,it can provide reference about how to promote the development of the entire special steel industry healthy.Then let the special steel industry can better adapt to the revolution of the state supply.Through the research on core competitiveness of enterprises from the financial perspective of quantitative,it can be more clearly know the development of the core competitiveness of enterprises.So that the Fushun special steel can make a better strategy which depends on their own development.These strategies aim to promote Fushun special steel’s technology development,the performance of enterprises,the business situation,enlarge the extent,and China’s northeast old industrial base transformation and upgrading.The company try its best to continued to increase production line,technology and development investment,which can not only provide references on how to promote product innovation.but also promote the development of China’s special steel industry.China’s special steel industry can better adapt to the supply side,eliminate backward production capacity,and reduce product inventory.