A Study On The Relationship Between The Area Of Online Advertising And The Recognition Effect Of Educational Web Pages

In 21 th century,the technology of network and information is developing rapidly.At present,computer and network can be seen in people’s daily learning and life everywheret,human society is in a period of historical leap.Educational website was born in this background.As an information carrier,education website is very convenient for educators to collect and distribute educational information.At the same time,the number of educational websites is growing quickly and they attract the attention of advertiser,They advertise on the education website to get the economic benefits.However,according to the theory of Meyer et al.,online advertising has interference to the cognitive process of students.The web page will be divided into five regions for the research.Three aspects will be examined,the students’ eye movement characteristics,advertising recognition results and web content recognition results.Through the comprehensive analysis of the results of eye movement data and memory questionnaire,we can get the best way to put the advertisement on the education website.The research includes two formal experiments and one pre-experiment,with subjects relatively from college.The first one mainly discuss the average time when students reading one single website page.Experiment two is composed of a pre experiment and a positive experiment,The pre-experiment ensures the reduce between the minimum time and average time.The second formal experiment,we nvestigate the effects of different network advertising areas and different network advertising forms on the recognition effect of web page content of different articles.The design of the experiment is 5(advertising areas: area one,area two,area three,area four,area five)×2(Advertising form: Static network advertising and dynamic network advertising)×(Article type: argumentative,expository and narration).Findings are as follows:A: Online advertising will interfere with the students’ cognitive process students,and reduce the recognition effect.B:The advertising of area one has the maximum interference to the cognitive process,area five is the minimum one.C: The recognition effect of expository is the bestD: Different forms of advertising have different cognitive interference on the content of different articles.