The Analysis Of Network Structure Of Tourism Flow Based On Web-TGC:-A Case Study Of Ningbo

Urban flow network mainly through the city road network,economic exchanges,information communication and flow of activities to build and form,One of the people-led mobile network known as the "soft network",The physical network,such as infrastructure,is called a "hard network".The continuous gathering and diffusion of tourist flows between urban tourist attractions make the regional tourism flow to show the trend of spatial network,This flow network in general refers to the people-oriented "soft network." In the urban tourism system,the tourist attractions do not exist in isolation,but Combined with its own role in tourism status and function,Using their own resources to show the characteristics of the region in line with the needs of tourists,And with the similar tourism entities around the formation of highly optimized heterogeneous heterogeneity of the complementary network system.Tourist attractions in the tourism system in the role and status is not based on the subjective evaluation of tourism resources analysis,But according to its degree of connection with the surrounding attractions and interactive scale of the decision.This relational network perspective focuses on the value of the relationship between nodes in the network structure and weakens the advantages and disadvantages inherent in the node itself.This paper aims at the essential characteristics of tourism flow,based on multi-disciplinary integration perspective,and Innovative research methods,Integrated appropriate and practical research theory,Transforming the Study of Tourist Flow fundamentally: First of all to change the difficulties of the past micro data collection difficulties,Make full use of the network information to establish the relational data about the tourism flow,and get the real and effective basic data which can reflect the characteristics of tourism flow;Then combined with tourism activities which born with the social characteristics,Applying the social network theory to explain the formation mechanism and evolution law of tourism flow network;Finally,on the basis of the analysis of the basic properties of the study object,the paper further proves the shape of the tourism flow network and its influence on the tourism social economy.Specifically,the analysis of the basic elements of tourism flow system which covering tourism resources,tourism,traffic and brand image constitute,learned that resource development-oriented with resource stock deviation,The network structure of traffic network affects the overall tourism flow,and brand image update lagging,tourism real-time effect is not significant,unform the lasting and stable tourism attraction.Furthermore,through the combination of social network analysis and spatial information analysis,to concluded that the network structure of Ningbo urban tourism flow is relatively uneven and the polarization phenomenon is prominent.The role of most tourism nodes is changing constantly and needs to be further improved.Flow network system elements,to promote the edge of the tourism node and the center of a strong concentration of nuclear interaction.Through detailed analysis and empirical comparison,thinking that it necessary to achieve the expected depth of study in this paper:(1)the integration of a variety of theories and methods for the phenomenon of tourism flow put forward more scientific and reasonable explanation,And take the network data as the leading factor,innovates the traveling research new mentality.(2)Focus on the analysis of small-scale tourism flows,make up for the lack of domestic tourism flow research,put forward reasonable suggestions and measures for local tourism development planning,and enable academic research to be quickly translated into practical application technology.(3)The combination of static and dynamic analysis of the central and structural level of tourism nodes,the agglomeration and diffusion characteristics of tourism nodes and the role of tourism in the overall tourism network,the overall situation of the hot and cold tourism network and the causes,And puts forward the development strategy according to the development of tourism in Ningbo and the social and economic situation of tourism.(4)Analyze the status quo of tourism flow network in Ningbo from both internal and external levels,Including the city’s internal tourism infrastructure and network structure,as well as the city’s external tourism image,the surrounding competitive environment,etc.,So as to make suggestions and measures to optimize the competition and cooperation between regional attractions and enhance the competitiveness of urban tourism.