Junda Technology Marketing Strategy Research

With the rapid development of the economic and political,social and technical aspects of our country,the electronic payment industry obtained great progress,consumer credit card is not only a kind of fashion,has become a symbol of modern life,which POS paid the most representative,as non cash transactions has become an important tool of modern consumption the.Electronic payment industry plays a positive role in promoting consumption,stimulating domestic demand and promoting economic growth,and the development of the bank card industry has greatly improved the income of the.With the rise of e-commerce,the third party payment companies have continued to grow and develop.After more than and 10 years of development,the electronic payment industry has formed a pattern of oligopoly,in order to UnionPay business and the major domestic commercial banks as a representative,and the competition between the industry tends to become white hot.The new payment methods,such as Alipay,WeChat and other payments to the traditional POS acquiring business a huge impact.In addition,due to market regulation is not in place and policy lag,resulting in the payment market,especially the receipt of a disorderly competition in the market,malicious competition and other chaos.Junda technology was founded in 2014,mainly for Henan province POS acquiring business.As the industry's entry into the fierce competition in the growing,has also made some achievements.But with the aggravation of the market competition,a series of problems in marketing,management and other aspects,especially in the face of what marketing strategy in the future more fierce competition in the market,crucial to the development of the company.This paper first introduces the research background and significance,basic introduction,from the third party payment,UnionPay POS machines acquiring business related words starting with the current market marketing management analysis method,in-depth analysis of the company's external macro environment,mainly carries on the analysis from the four aspects of policy,economy,society and technology,and through the investigation found that some problems exist within the company.Using five forces model analysis,respectively,into the industry competition,bargaining power of suppliers and buyers from the potential threat of substitutes,the bargaining power of the five aspects of analysis,combined with the company's current market conditions,through market segmentation,target market,market positioning,determine the company's marketing strategy development.In the end,the paper puts forward some measures and puts forward the corresponding suggestions from the aspects of human,system and service,so as to ensure the correct and reasonable implementation of the marketing strategy.Through the research,put forward the implementation of the marketing strategy of the strong,can provide help for the development of science and technology and hope to provide parts,reference value for other similar companies in the industry marketing strategy.