Research On Market Competition Strategies Of China Resources Power Holdings Co.,Ltd.Jiangsu Branch

China's economic development into the depth of phase transition and structure adjustment,during the period of "much starker choices-and graver consequences-in" will become the domestic investment and export-led economy toward consumption leading important stage of economic development.In this context,"much starker choices-and graver consequences-in" electricity consumption growth is expected to significantly lower,excess capacity as a whole.At the same time,the development direction of environment and climate change will change energy,low carbon development efforts to further strengthen.In March 2015,the general office of the central committee of the communist party of China issued by the "the central committee of the communist party of China,the state council on further deepening the reform of electric power system of several opinions,electricity market will speed propulsion,power would let go let go and electricity prices for the production and operation of the power generation enterprises brings unprecedented opportunities and challenges.Enterprise strategic problem has become the key to the success or failure of the enterprise competition and core,further study of macro environment and industry development trends,timely and accurately adjust enterprise market competition strategy to ensure sustainable and healthy development is of great significance.This paper in-depth study and analysis of the national energy strategy,industry environment and industry development trend,analyze the changes and development trend of the future market main rivals for the research and comparative analysis,put forward under the new situation of the marketization of power generation enterprise management concept,management mechanism and marketing strategy,with a differentiated competitive strategy to consolidate and expand the competitive advantage,continue to create value for the company.