Research On Duty-free Market In South Korea

With the development of economy,duty-free market has gradually drawn the concentration of each country.In the competence of duty free market,South Korea has made such successful achievement.In recent years,South Korea has become the leader in international duty free market,accounting for the world's largest share of duty-free market.South Korean duty-free market keeps its developing speed for several years.Nowadays,many Chinese citizens go outside the country for travelling because their economy improves a lot.However,Chinese duty-free market is still in its primary state.Therefore,it has siginificant benefit for Chinese duty-free market to conduct research on South Korean duty-free market.Through the analysis of South Korean duty-free market,it was found that export-oriented economy gives South Korean duty-free market much development space.By analyzing the history of South Korean duty-free market and its current state,it could be seen that South Korean duty-free market has the characters like large number of goods,high technology products,and cultural combined with the economy.Based on this,Korean duty-free market has both some advantages and disadvantages.It has advantages such like abundant tourist resourses,sufficient publicity and advertising.It also has disadvantages like over-reliance on Chinese consumers,imbalance between supply and demand of goods and decline in service quality.These shortcomings may not have a significant impact on South Korean's duty-free market right now.But with the emergency of duty-free markets in Japan and Thailand,these problems are likely to restrict the development of South Korean duty-free shop's development.Therefore,some hypothesis is proposed in this research.Korean duty-free shops can develop overseas market,strengthen the construction of internet terminal application,improve ser vice quality,and improve after sales service,which can gurantee the sustainable development of South Korean duty-free market.