The Research Of Tourism Enterprises' Organization Change In Confucian Temple Area On The Background Of Tourism Consumption Upgrades

With the continuous development of economic society,as a typical type of modern,developing and service consumption,driven by the demand of diversity and individuality,tourism consumption has been constantly upgrading and innovating.In the context,tourism enterprises will be inevitably confronted with the pressure and challenge and more uncertainty from the changing inner and outer environment.How to promote enterprise's core competence and strive for survival and development has been an important practical issue.However,there're not many studies in tourism enterprises' organization change on the background of tourism consumption upgrades or consumption upgrades in academia.With Nanjing Confucian Temple Area as sample and based on the review of relevant literature,firmly seizing the two aspects of “the process of consumption upgrades-the changes of tourist needs-the developmental transformations-the industry upgrades of the area”and“the process of consumption upgrades-the changes of tourist needs-the targeted adjustment of enterprises-the organization change of enterprises”,this paper takes different styles of tourism enterprises to systematically analyze the change in the 3 decades of the area as the external environment,find the possible impetus and resistance from internal and external causes,study the exited problems and reform direction from technology,strategy,organization structure and personnel,using the methods of interview,data access and comparative study and come up with the corresponding strategy and suggestion.