Study On The Functional Change And Tourism Development And Utilization Of The Ancestral Temple In Shijiang Town,Dongkou County

This paper takes the ancestral hall in Shijiang Town,Dongkou County,Hunan Province as the research object,and uses the field investigation method to conduct in-depth research and record the historical situation and clan activities of the ancestral hall.Based on the theory of cultural change and functionalism,the study of the function of the ancestral temple in Shijiang Town in different periods is the main line.Focus on the four functions of the town listed in the National Key Cultural Relics Protection Unit,retrieving the historical changes of the the ancestral hall function,and analyzing the causes and characteristics of the the ancestral hall's changes,indicating the trend of the the ancestral hall's function in the new era,and then analyzing the the ancestral hall The analysis of the advantages of value and tourism development and utilization,and the optimization ideas and specific countermeasures for tourism development and utilization.The results of the study show that before the founding of the People's Republic of China,the sect of Shijiang Town as a material carrier of Wang Quan's community in rural areas not only had the function of sacrifice,but also the function of education and public deliberation;after the founding of New China,before the reform and opening up,due to the national political movement,the ancestral hall's traditional functions gradually declined,and it was used for other purposes.Since the reform and development,the country's political environment has been relaxed,social and economic development,and the ancestral culture has been revived.Some of the traditional functions of the ancestral hall have gradually recovered,and new social functions have emerged.The function of the ancestral hall in Shijiang Town has developed to the present day.From the social moral education function in the traditional period to the adjustment of its own functions to adapt to the needs of modern society,it is inseparable from the national political environment,rural governance transformation,and rural social needs.Although the ruling education function was weakened and the rural governance function disappeared,the ancientceremonies held were also weakened.However,the ancestral hall did not withdraw from the historical stage.Instead,because of its profound historical accumulation and long-standing traditional customs,the ancestral function was more transformed into cultural functions and social functions,playing an important role in rural construction.As a cultural relic,Shijiang Town Ancestral Hall has tourism value,has a comparative advantage in tourism development and utilization,and has a huge potential in the source market.Its position and value in the tourism development pattern of Dongkou has great development potential and development prospects under the development trend of the tourism industry in the county.therefore.The tourism development of the ancestral hall in Shijiang Town should establish the development concept of sustainable development,deepen cultural connotation,pay attention to cultural experience,integrate tourism resources and other optimization ideas.It is necessary to actively seek enterprise assistance,strengthen infrastructure construction,create Zongyi experience products,plan one product,Combine the surrounding natural resources,hold the "the best ancestral hall,Dongkou Shijiang" ancestral festival activities,strengthen regional tourism cooperation,and strengthen tourism propaganda.At the same time,the local government should also strengthen the confidence of Zongtang tourism development and guide the improvement of local villagers' resource protection and tourism development.Thereby promoting the rational use of the cultural resources of Zongtang in Shijiang Town in rural construction,and thus promoting the development of tourism industry in Shijiang Town and even the whole county.