The Research Of Market Tactics In Marine Cargo Insurance Of HT Insurance Company Shenzhen Branch

Since1979our country have restores the insurance industry,These years with economical swiftness and violence of our country develop, the number of participator of property insurance is also increased, From that the former PICC is the only one, to now more than30s adds to the property insurance market.Since China has joined WTO,the foreign capital insurance company is no longer restricted for enters China Insurance market, the SAMSUNG and CHARTIS is on behalf of the foreign capital insurance company who has already pounding the China domestic insurance market. Domestic insurance company is in a hobble compared with mature corporation with foreign capital in aspect such as idea, control level,sales promotion.And the market share is raced to control by corporation with foreign capital gradually.The HT insurance company is founded in1996is countrywide stock system insurance enterprise.The Shenzhen branch company is one of the branch company that early phase sets up.It is good at manage achievement stand on their own business development, after all there is not a big breakthroughs according to the market share. But as for marine insurance, an class kind of the company in being the property insurance company grows, be also the important part that achievement of HT insurance company Shenzhen branch. But there exists some problems in HT for a long time, such as:few product kind,insufficient competition; no rules for fix the price, and so on.The article union marine insurance characteristic, analyses the environment and current situation of the marine insurance selling of HT insurance company Shenzhen branch, apply STP and4P in order to improve and optimize the current market tool an market tactics now carried out,to place more perfect product,more rational price,vaster channel, more effective sales promotion means comes to open up the new situation, lifting self s competition that marine insurance camp sells.