Research On Weiwen Photocatalyst Product's Marketing Strategy In Quanzhou Decoration Purification Market

With the rapid development of economy and the continuous improvement of people's life,human lived and worked in the artificial environment,especially in the built environment(indoor environment)longer and longer.In the highly urbanized time,More than 90% time of life was spent in the artificial environment,and the time in the construction of the indoor environment was 88%.There was formaldehyde,toluene,ammonia,radon and other harmful substances after interior decoration.These harmful substances not only easily lead to pneumonia,bronchitis and other chronic diseases,serious but also that even lead to miscarriage,cerebral thrombosis,leukemia and other major diseases.Photocatalyst purification technology was one of which widely used on the home improvement market at present.China had not introduced a unified industry management standards,the home improvement market pattern was confusion,and photocatalyst products were mixed.Many companies swarmed into home improvement market,between the low price of vicious competition and the operation was not standardized and many other issues accompanied by Health.In this market environment,the research of the marketing strategy of home improvement business was very important,only on the basis of the precise market positioning,and the development of appropriate marketing strategies,indoor air purification environmental protection companies could break through barriers,in the chaos of competition situation in the development opportunities.This paper studied marketing strategy of the Weiwen Environmental Protection Technology Co.,Ltd.photocatalyst purification products in Quanzhou.Firstly,the research situation of photocatalyst purification technology was expounded,and the market situation and existing problems of photocatalyst purification industry were analyzed according to the theories and literatures such as market segmentation,market selection,product positioning and environmental product marketing.In the face of serious market product homogeneity,Competition disorder was serious and so grim situation.Based on the problem-oriented,this paper discussed the marketing situation of the photocatalyst products in Quanzhou home improvement market,andanalyzed the opportunities,threats,advantages and disadvantages of Weiwen Environmental Protection Technology Co.,Ltd by SWOT analysis.On the basis of this,this paper analyzed the marketing strategy portfolio from the product,price,channel and promotion of four aspects by the 4Ps marketing theory,and proposed from the optimization of organizational structure,improve the company's corporate system,strengthen corporate culture to ensure that three aspects of environmental protection technology Co.,Ltd.Photocatalyst products in Quanzhou marketing strategy smoothly implemented.This article hoped that the marketing strategy of the Photocatalyst products of Weiwen Environmental Protection Technology Co.,Ltd.in Quanzhou market could provide an experience reference for other decoration purification enterprises during the development of new markets.