Research On The Financing Problems Of Chinese Publishing Enterprises

Financing is a kind of fund-raising measures in the process of enterprise development,is also in the process of enterprise development with the enterprise scale and business needs a safeguard measure;In terms of publishing companies in China,after 2010,ushered in the golden period for the development of China’s publishing enterprises,driven by the state general administration of press and publication,China’s publishing enterprises financing channels and financing present situation has made a very good ascension,but at the same time,due to China’s publishing enterprises financing experience abroad is relatively backward,the inevitability of the existence of some problems to be further perfect.In terms of publishing enterprise financing present situation in our country,the more is the internal financing,financing,inside and outside of the listed financing,corporate bonds issuing way,through effective financing measures,enterprises gain a lot of money,but also promoted the total capital of the enterprise,greatly alleviate the problems of rights enterprise funds,promote the development of the publishing enterprises.In this article the research process,this article will be published in our country enterprise financing present situation as the research Angle of view,through to the current situation of the development of China’s publishing enterprises and financing mode,financing present situation analysis,further establish rights in our country enterprise financing present situation;Through further detailed analysis of this article,the author found that China’s publishing enterprises financing mainly six aspects of the problems existing,respectively is: financing the blindness of serious,financing,financing attractive low risk to grasp the insufficiency,the property right is not clear and lack of refinancing policy restriction,six major aspects,at the same time the author’s own experience for publishing enterprise financing present situation in our country the optimization of concrete Suggestions are put forward,respectively is: the science develop financing options,based on the enterprises to develop their own need for financing model,in financing activities carried out by financing talent introduc-tion and training in the process of further financing guarantee itself effective promotion;Optimization for the improvement of the enterprise internal management,reduce the enterprise financing risk,improve capital utilization;As well as by the perfection of related external policies,published for our country enterprise financing activities form good protection effect.Through the study of this article the author aims to further to perfect theoretical system of China’s publishing enterprises financing,at the same time,through this article analysis of the status quo and the optimization suggestion for China’s publishing enterprises financing form scientific guidance,and promote the benign and sustainable development of publishing enterprises in China.