Research On Visualization Model Based On Enterprise Public Opinion

The data itself contains enormous value,if the companies can mine and extract it effiectively,it will have a huge impact on business management,decision-making and enterprise performance.As an important part of data mining,data visualization provides an intuitive way to express data,provides assistance for discovering unusual patterns and potential law,provides support for business decision-making,enterprise management.Firstly,according to the characteristics of the individual and text data involved in public opinion of companies," Six Degrees of related elements of public opinion " model was put forword.Six elements that constitute the main entity,with the time entity,the source entity,the event entity constitute the visualization associated entities together,by analyzing the association of the same entities or the different entities,which influences the analysis and judgment of business.Secondly,based on three aspects,including text visualization features,the data of visualization,visualization methods and the advantages and disadvantages of it,visualization technology was summed up,and then formed the visualization technology reference table and proposed the algorithm of the model of data visualization specification selected for companies in public opinion,which provided ideas for fast matching to better visualization technologies.Based on analysis of the main crawler links with business-related data collection,management,and data repository interface for visualization of test data preparation do group research project.Finally,by means of carrying through test in real business data set of public opinion,we got results of data visualization,went by preliminary data analysis,obtained some summary and conclusions,which proved the validity and usefulness of visualization methods.