Research On The Impact Of Social Responsibility On Corporate Performance Of Logistics Enterprises

In recent years,with the advance of "Internet plus" and "The Belt and Road" strategy,e-commerce has achieved great development,especially the cross-border e-commerce makes commodity trading no borders between countries,which has also led to the rapid development of the logistics industry.The total social logistics in China is 229 trillion and 700 billion yuan in 2016,and the logistics industry to provide employment more than 35 million jobs,is one of the fastest growing industries of all entity industry.The logistics industry as the foundation of the national economy,a comprehensive industry,is a new engine of economic growth,plays the basic role of the development of other industries.However,due to its late start,the extensive development mode,and energy consumption is second only to industry,which has not yet come out of the situation of high cost,low efficiency,high energy consumption,the total social logistics costs accounted for 14.9% of GDP in 2016,transportation costs accounted for 54% of the total social logistics costs,transportation is a ring with the most serious resource consumption and environmental pollution throughout entire logistics chain,therefore bring serious burden to the environment.In recent years,the domestic logistics companies enter the international market because not in conformity with international standards also have been hampered repeatedly.A large part of the reason lies in the lack of corporate social responsibility.Therefore,the modern logistics industry in the development of its business and improve its performance,at the same time,but also should take into account the interests of employees,environmental protection,community responsibility,upstream partners and other stakeholders.The logistics enterprises to fulfill their social responsibility are not only conducive to enhance its competitiveness,but also will be of great significanceto the social progress,which is conducive to social harmony and stability.In the past,enterprises did not fulfill their social responsibility to gain the price advantage to win their competition,this approach in the short term appears to be feasible in the past,but with the progress of the times,the abundance of people's material life and the transformation of ideas,this practice is not in line with the requirements of the times,and will affect the long-term development of enterprises.The development of modern society requires the logistics enterprise operators to meet the interests of shareholders,at the same time,should also fulfill the social responsibility of other stakeholders,such as employee rights,charity,environmental protection,etc.,to improve their corporate reputation and reduce transaction costs,thus improve business performance,increase their competitiveness.As Jingdong 's concept of talent management “Jingdong do not make money,no deduction of employees,all couriers have to pay five social insurance and one housing fund”,attract and retain a large number of outstanding courier,also receive countless praise from the industry,bring a good reputation for the corporate;similarly,since the news of ShunFeng president to maintain the front line courier was reported,countless praise come from numerous courier and consumers.Logistics enterprises to fulfill the social responsibility of stakeholders seem not to be wise in the short term,which will increase the burden on enterprises,but in the long term,it is likely to enhance the performance of the enterprise.At the same time,the logistics enterprise is in a certain organization environment,it will be affected by the institutional environment constraints,only to comply with the expect of the society to corporate social responsibility can gain the organizational legitimacy,in the Chinese special institutional environment of the transitional period,it is necessary to take into account the institution factors that affect the performance of CSR.Based on the above background,stakeholder theory and institution theory,help logistics enterprises figure out(1)the impact of logistics corporate socialresponsibility on corporate performance,including the logistics social responsibility respectively influence on financial performance and business efficiency,empirical evidence shows that the logistics enterprises to fulfill the responsibility of stakeholders will bring enterprise performance's increase,compared to the corporate financial performance,the current logistics enterprises to fulfill the social responsibility of the enterprise have more significant effects on the efficiency of current enterprises,but this effect is not immediate,with a certain lag,the current performance of corporate social responsibility has a greater impact on the next stage of the enterprise performance,and the impact on the financial performance of logistics enterprise more significantly.(2)The institutional differences will also have a certain impact on the fulfillment of corporate social responsibility and corporate performance in logistics enterprises.In the areas with better regulatory environment,the impact of social responsibility on corporate performance is more significant.Similarly,in areas with better normal environment,logistics enterprises to fulfill social responsibility will also have a significant impact on business performance.