An Empirical Study On The Relationship Between Corporate Social Responsibility And Financial Performance Of The Listed Real Estate Companies

Since the theory of corporate social responsibility is proposed, it did notstop its attention and research, especially in recent years, corporate socialresponsibility movement is carried out to the full swing. The real estate industryas an important pillar of the national economy, the economic development of thewhole society has a pivotal position, its enormous social influence also requiresreal estate companies have a higher standard to fulfill the social responsibility.However, China’s real estate business booming, while there have been somesocial issues should not be underestimated, especially at the expense of themajority of the public interest groups at the expense of going blind pursuit ofprofit maximization, these practices have seriously hampered the pace of theconstruction of socialist harmonious society in our country.Construction of socialist harmonious society concept already thoroughpopular feeling, the listed real estate companies as one of the main body ofsociety, must in the pursuit of profit maximization of the balanced developmentof both enterprise and society at the same time. Only good corporate socialresponsibility premise continue to pursue in order to obtain maximum long-termeconomic interests of sustainable development. Therefore, based on the listedestate enterprises as the research object, research and discussion of the estatebusiness relationship social responsibility and financial performance. In thispaper, the study found that relations between the two, and it is positivecorrelation, that is to say, the listed real estate companies to fulfill socialresponsibility to improve the financial performance have a positive impact, it isfound basis for corporate social responsibility and motivation. This paper uses the method of theoretical research and empirical research,quantitative analysis and qualitative analysis are combined to study therelationship between corporate social responsibility and financial performance ofthe listed estate companies. First of all, the connotation of the real estate entersprices defined, and expounds the social responsibility problem and the reasons inthe execution of the listed real estate companies in China. Secondly, thestakeholder theory and the analysis of the social responsibility of the object basedon the positive role, clearly the listed real estate companies to undertake thesocial responsibility and the concrete content, and then based on the stake holderperspective analysis of them to undertake the social responsibility to affect itsfinancial performance. Then, with the relevant financial data of China’s realestate companies as the basis for the empirical study. According to standardizethe process of empirical research hypothesis, construct the index system tomeasure corporate social responsibility and financial performance, and establishthe multiple linear regression model, through the analysis of descriptive statistics,correlation analysis and regression, the study of the listed real estate companiesthe relationship between social responsibility and financial performance. Finally,the research in this dissertation is summarized, and put forward correspondingcountermeasures and suggestions according to the research results of this paper.