Research On Customer Segmentation Of Guizhou Private Science And Technology Enterprise Based On K-means

With the development of customer-centric marketing ideas,companies recognize that customers are an important marketing resource.Customer segmentation as an important basis for enterprises to implement customer relation managementsuccessfully means that companies maintain and increase profitable customers.Through customer segmentation,companies can clearly know which customers are important,which customers are more potential,which customers grow better,which customers are high flowing risk,which customers can be given up etc.Through customer segmentation,companies can make more effective use of limited resources,make different marketing strategies for different customer groups,but also provide reference and recommendations for the future business decisions.In recent years,Guizhou Province to develop data industry severely,established large data comprehensive pilot area,and the government and enterprises work together to establish a number of E-business industry zone.Promote the development of large data,have brought opportunities at the same time also brought challenges to Guizhou private science and technology enterprises,the government's strong support and policy promote more foreign enterprises to be introduced or stationed in Guizhou Province,the expansion of the main market also intensified the competition of private scientific and technological enterprises in Guizhou.Guizhou private science and technology enterprise marketing management concept is still relatively backward,the lack of customer attention to the customer,the lack of customer sales data analysis and customer relationship management applications,this situation led to the relationship between business and customer alienated state,do not understand the customer's status and then make the impact on business efficiency.Neglect to maintain customer relationships will reduce customer satisfaction,and ultimately will loss customers,resulting in corporate losses.To survive and develop in a highly competitive market environment,it is necessary to combine the customer and customer management into the important steps of the enterprise strategy,fully understand the importance of the customer,identify the customer base,achieve tothe aim that use customer resources effectively.In this paper,through the research of the relevant literature,combined with the relevant theory and the characteristics of Guizhou private science and technology enterprises,to build a suitable customer segmentation model,use principal component analysis and K-means clustering analysis,select representative private technology enterprise of Guizhou as the empirical object,get the customer segmentation results and analyze it,laid the foundation to further develop customer relationship management applications.