The Research On Marketing Strategy Of Broadbrand Service For China Mobile Group Liaoning Co.,Ltd. Chaoyang Branch

With the rapid development of communication technology,communications offers a wide range of business services,they gave rise to more convenient and colorful cultural li fe.Our telecommunication market has experienced violent and profound changes and forms a competitive pattern composed mainly by three full service operators-China Unicorn,China Telecom and China Mobile.Industry competition has got into the incandesce stage.Seeking new business growth market for more market share,China Mobile Group Liaoning Co.,Ltd.Chaoyang Branch as leading mobile communications company,according to the development needs of user to launch the strategic focus of business type 一 Mobile Broadband business.In order to seize the market share,the upper hand in the new round reform of mobile communication,adapt the industry to accelerate the upgrade of broadband access technology,bandwidth speed development trend.China Mobile Group Liaoning Co.,Ltd.Chaoyang Branch decided to expand the mobile broadband market,promote the comprehensive development of broadband and the whole business operation and scale.First,the paper reviewed the theory of marketing strategy to make sure that what is marketing strategy,how to analyze the marketing circumstance,how to plan a marketing strategies,how to guarantee the smooth implementation of marketing strategy,and so on.Through the reviewing the paper could have a theoretical foundation.Then,make the broadband business development marketing strategy,establish marketing product portfolio enlarge the market share.