Research On Knowledge Sharing Of Real Estate Development Enterprises

The real estate is a pillar industry of our national economy.With the formation of the real estate buyer market,the market competition faced by the real estate development enterprises is becoming more and more fierce.Compared with other industries,real estate enterprise project development has typical characteristics of repetition.Therefore,the real estate enterprises if the large amount of historical experience,the accumulation of project development and operation management standards and norms of technology sharing play the effect of knowledge sharing,effective solution is undoubtedly can promote the development of various types of project problems and reduce project cost.However,many real estate developers in China are lack of practice in the field of knowledge sharing,which also provides the value for the study of this paper.This paper first summarizes the existing real estate related knowledge sharing research,the content and process of knowledge sharing are summarized,and from the perspective of the organization and management support mechanism of knowledge sharing,expounds the platform and system at home and abroad to establish several areas of knowledge sharing,to find the starting point and space for this study.Secondly,this paper takes CM Real Estate Company as a case,and uses sampling survey and investigation to analyze the current situation of knowledge sharing.Through in-depth analysis of CM Real Estate Company found that sharing knowledge sharing cognition,knowledge,there is a significant share of CM Real Estate Company,CM real estate project development and operation of the relevant knowledge only in the on the basis of the accumulation of knowledge and access,lack of knowledge sharing and innovation.The company lacks the mechanism and system of knowledge sharing.And the company long-term accumulation of knowledge is mainly the various cost index information and cost data,the lack of effective consolidation project development process,the company does not have a unified system platform for knowledge sharing,storage,cross sectoral knowledge acquisition efficiency.Then,this paper analyzes the key elements of CM Real Estate Company's knowledge sharing: management,culture and technology.CM Real Estate Company early construction of knowledge sharing system is to build the knowledge base of CM Real Estate Company,Real Estate Company CM knowledge sharing system after also need continuous improvement according to the life cycle of knowledge.After investigation,the Real Estate Company CM knowledge sharing system implementation effect is good,can significantly reduce the various departments of the company and part of operating costs and management costs,all kinds of problems of cost management in the efficient solution.Finally,this paper puts forward some suggestions for further improvement,including the establishment of incentive mechanism of knowledge sharing,the construction of knowledge sharing corporate culture and the evaluation of knowledge sharing practice activities.The innovation of this paper is to study the real estate development company as a case,the sharing of knowledge and effective cost management with the use of various departments within the company,and part of the reality investigation needs,building a knowledge sharing system.The conclusions and suggestions put forward in this paper can be useful for the related enterprises to improve their internal management and improve the efficiency of knowledge capital..