Research On SALE Profit Model Evaluation Of Slipshod Holdings Limited

In the B2C(Business-to-Customer)e-commerce "Matthew effect" has become increasingly obvious,B2 C e-commerce enterprise must realize that the competition between modern enterprises,is not only a competition between products and trading scale,the competition between effective profit model.When faced with a rapidly changing environment and fierce competition,enterprises must constantly assess the strengths and weaknesses of their own profit model,and carries on the improvement to adapt to the changes in the environment so as to get rid of the difficult situation to profit.However,the current academic research mostly focused on the profit model definition,constituent elements and innovation etc.,the profit model of effectiveness evaluation research is relatively lacking.In this paper,through the profit model theory was applied to Slipshod,aims to construct evaluation system to judge the effect of the Slipshod sale profit model,which,on the one hand,can deepen the Slipshod key factors affecting the profit model,on the other hand can be to the profit model of the performance evaluation,help enterprise optimization to improve its profit model.This article selects sale profit model,Slipshod as the research example,first of all,from the basic theory of profit model,introduce Bishops profit model of four factors profit point,profit source,lever and profit barrier,and using Du Cont analysis,analysis Slipshod current financial situation.Secondly,based on the analysis of the profit model,combing the theory,communicate with mentors identified in the framework of Stallholder puts forward nine factors of design evaluation system,and on this basis to determine evaluation index,total contains 4 first-level indicators,eight secondary indexes and 22 tertiary indicators.Then use the AHP,according to experts give arrangement matrix to determine the weight of the indexes,establish a set of complete Slipshod profit model evaluation system.After the introduction of fuzzy comprehensive evaluation method to judge the Slipshod sale profit model implementation effect is good.Finally,on the basis of the evaluation results,give some suggestion like adhere to and focus for current profit model,rich product system,to acquire new customers,expand the scale of users and maintaining good relationship with customers,establishing a good image,keep the resource advantage,develop new business,continuous optimization of mobile terminal,dig sale content model,makes the sale barriers.By studying the Slipshod sale profit model,constructs the evaluation system suitable for its profit model,enrich the research of profit pattern evaluation.At the same time,evaluate the company profit model;For investors,is helpful to evaluate Slipshod future profitability,determine its investment value;for the enterprise,can help it objectively evaluate the effect of profit model,finds the weak link in profit model,help enterprises to adjust and innovate the profit model;For competitors,also can get reference and draw the relevant experience.