Research On Human Resource Development Strategy Of Farmers’ Professional Cooperatives In Dongying City

The key to developing the professional farmers cooperatives healthy is that if we can understand and play the role of human resources correctly,and thus take effective safeguard measures.The professional farmers’ professional cooperatives play a decisive role in agricultural development,rural reform and rural income increase.At present,the development of farmers’ professional cooperatives is crucial for the "three rural" broken bureau,is the construction socialism new countryside important points.In recent years,Dongying City,actively respond to the central government on the positive development of ecological agriculture,vigorously promote the development of farmer professional cooperatives in the call,the farmers’ professional cooperative development.However,in the process of development is faced with the problem of the lack of talent,management is not perfect,development is not balanced.This requires that the cooperative development planners and policy makers must include both aspects of human resources development in the development plan of cooperatives or even the whole socio-economic.Furthmore,they need to improve infrastructure investment continuously and to provide more comprehensive support service system.This also requres that the management to work with pioneering and creative spirits.They should actively adopt new management methods,strengthen market concept,participate in market competition,establish a sound talent mechanism,then eventually forming a benign combination between human development and management.This essay includes three parts,introduction,body and conclusion.In the introduction,it elabrates the research background and significance of this paper.It analyzes the human resource development research status of cooperatives(professional farmers’ professional cooperatives)home and abroad.Based on that,it explains the research content and methods.The body includes Chapter II,Chapter III,Chapter IV,Chapter V and ChapterVI.Chapter II,related concepts and theories.In this part,it defines the concept of human resources development and the cooperatives.It displays further explanation and analysis on the theories of human capital investment and human resources development.It emphasizes on the relevant theories of “considering cooperatives as corporates”.In addition,it proposes the corporate strategic environment analysis theory SWOT analysis tool.Chapter III,an overview of farmers’ professional cooperatives in Dongying City.In this chapter,it reviews the rise and development process of farmers’ professional cooperatives in Dongying City,introduces the characteristics of agricultural development of Dongying City in a new era,and analyzes the problems and deficiencies in the development process of farmers’ professional cooperatives in Dongying City.Chapter IV,Dongying City farmers’ professional cooperatives human resource development swot analysis.According to Corporate Strategic Environmental Assessment SWOT Analysis,it analyzes the resources development of the farmers’ professional ccoperatives in Dongying City item by item,i.e.internal strengths(S)analysis,weaknesses(W)analysis,external opportunities(O)analysis,threats(T)analysis.It explores a panoramic view of Dongying’s macro environment of farmers’ professional cooperatives human resources development strategy.Based on that,it actively seeks working points and breakthrough in order to promote the leapfrog development of Dongying’s farmers’ professional cooperatives or even the agriculture in Dongying.Chapter V,objectives and strategy of the human resource development of farmers’ professional cooperatives in Dongying City.According to the theory of SWOT analysis,the human resource development environment analysis in Chapter IV and the regional characteristics of Dongying City,it puts forward three goals on the human resource development of farmers’ professional cooperatives in Dongying City:(1)specific goal.balanced distribution and development of cooperatives human resources and to make the best use of everyone.(2)The overall goal.Bring modern corporate philosophy and concept of market competition into the development of farmers’ professional cooperatives to improve its development level from nature.(3)long-term goal.Break the urban-rural dual system personnel model and promote the balanced development of urban and rural areas to make a positive contribution to breaking the "three rural" gridlock.And accordingly it proposes SO,ST,WO,WT regional strategy.Chapter VI,safeguard measures of human resources development strategy of farmers’ professional cooperatives in Dongying City.This chapter emphasizes that we need a three-pronged approach to ensure the orderly conduct of human resource development,including playing a leading role in the government and a basic role of the market and changing the mode of thought of the farmers.