Study On The Marketing Strategy Of T Wine Industry LuZhouLaoJiao

The liquor industry is a industry has a long history of our nation,but with the development of China's market economy,more and more foreign brands of liquor into the Chinese market,with the central military commission issued the prohibition in 2012,the liquor industry has suffered a heavy blow.The great changes in the political and economic environment to China's liquor producers brought serious shackles,therefore,changes in marketing perspective,from the new perspective of liquor dealers to analyze and discuss the liquor industry for the study of how fierce in the domestic liquor brands competition in the market foothold opens a new door.In this paper,the liquor dealers Hulan T Luzhou liquor as the research object,from the dealer's point of view,analysis of T Luzhou liquor in Hulan district marketing strategy discusses how to grasp the market as a distributor,open up the market and tap market development value.In this paper,the theory of STP theory,4P theory and SWOT theory as the theoretical basis,in terms of political,economic,social,technological and Hulan consumer preference for T Luzhou liquor marketing environment is analyzed,pointing out the problems and causes of T Luzhou liquor marketing strategy in the product,price,place,promotion and other aspects of existence.Finally,this approach is validated of product strategy,placel strategy,price strategy,promotion strategy ror T Luzhou liquor marketing strategy.