Study On Marketing Strategy Of Shandong Sijunzi Group Wine Co.LTD

As a winery in the early days of the founding of the People's Republic of China,Shandong Sijunzi experienced the wave of reform and opening up.The winery is expanding year by year.In recent years,the adjustment of national policies,especially the punishment of drunk driving and the introduction of prohibition,the competition in the liquor market has become more and more fierce.At the same time,the domestic liquor industry has been pouring in.At the same time,various foreign liquor brands have also entered the Chinese market.The operation of Shandong Sijunzi is difficult.Therefore,this study mainly takes Shandong Sijunzi,deeply explores the current marketing situation of Shandong Sijunzi,through scientific evaluation means and in-depth investigation of Shandong Sijunzi Wine Enterprises,obtains the real bottleneck of Shandong Sijunzi current marketing strategy,and puts forward corresponding solutions,so as to further.Promote the competitiveness of Shandong Sijunzi in the market and improve the profitability of enterprises.This study first elaborated on the current marketing background of the wine industry,defined the challenges faced by the wine industry in China,as well as the living environment and opportunities,and proposed the importance of continuous innovation in the marketing strategy of the wine industry,and further put forward the theory of this study.Practical significance;secondly,in the second part of this study,we present the relevant theoretical knowledge of this research,including an overview of the theory of corporate marketing strategies and the research of theoretical tools.The third part deals with the operating status and marketing management of the Shandong Sijunzi subsidiary of this study.The current status of the implementation of strategies and technical marketing strategies is further analyzed.The fourth part is a comprehensive evaluation of the marketing strategy of Shandong Sijunzi Company.It uses the analytic hierarchy process to calculate the weights of each indicator,and specifies the operating status,marketing management strategy and technical marketing strategy of Shandong Sijunzi Company,and finally determines the marketing of Shandong Sijunzi.The strategy is good,and further proposes the corresponding optimization ideas through the strategy layer.It proposes actively changing marketing concepts,striving to optimize the marketing system,focusing on event marketing,establishing brand cultural marketing strategies,strengthening the establishment of marketing teams,and establishing a diversified modern information marketing strategy model.It can improve the marketing strategy of Shandong Sijunzi Company and help enterprises improve their profitability.Through this study,the application of marketing strategies is clearly applied to the development of enterprises.To achieve a long-term development,enterprises must adopt the effective use of marketing strategies to build strategic goals and ideas for enterprise development through scientific and effective marketing strategies.Methods to enhance the overall operational capabilities of the company so that the company can truly achieve sustainable development.