Experiential Marketing Strategies China Telecom Education Market

With the release of the3G licences,three operators have all become the whole business operators,the homogenization problems to provide products and services further intensifiy.With the3G network construction and the rapid development of3G business,3G products also need more and more personality and interactivity.Thus, the customers has more requirements.At present, Communication operators are constantly trying kinds of means of experiential marketing in their existing business areas,although there are certain elements of the experiential marketing in campus market,more still stay in price battle not focus on the experience of application and guide.This paper through the experiential marketing theory and practice analysis,Emphasis on the key point of telecommunication is to turn to the real experience link in university marketing,Not simply to following the market, comparing prices and the immediate occupancy of users.In marketing,we must insist on our own differentiation strategy,what we should do is constantly innovating and building the experience marketing environment,and then making the users really feel the satisfaction of various aspects.By the means mentioned above,we can achieve refinement, the satisfaction and loyalty of customers can be strengthened.This paper is studied the strategy of Hohhot telecommunications in college experience marketing,The first chapter is introduction,in this part,it introduces the background and significance of the topic,the research content, research methods and research strategies.The second chapter is about the experiential marketing theory overview. The third chapter is the analysis of telecom industry marketing environment.The fourth chapter is telecom industry market development and the necessity of the experiential marketing.The fifth chapter is the telecommunications industry experiential marketing in the practical application of this analysis.By the actual cases with telecommunications experiential marketing in the universities,it conduct a analysis in practice.In sixth chapter, it makes reference to the supporting measures to implement the telecommunications industry experiential marketing.The seventh chapter is the conclusion and prospection.By the research of Hohhot telecommunications college experiential marketing strategy, It can be able to enrich the theory of telecom business experiential marketing, and can guide the practice of enterprises in a better way.