Research On The Operation Mode Of Tencent’s Light Assets From Financial Perspective

What we call light asset operation mode,in fact,the "assets in few,the scale of production,reduce assets form,narrow focus on applying knowledge,make the investment benefit is improved obviously" a kind of new operation mode.McKinsey & company is put forward after this operation mode to win in the countries around the world each big enterprise’s high attention.And the United States Nike company in order to obtain a high return on investment to a great extent,will be the main ability is focused on the development of the company’s products and product sales business,this should is in the operation of the production enterprise asset light for the first time use,time occurred in the 70 s of the 20 th century.The operation mode of the light assets through the effective combination of internal and external resources,not only can effectively enhance the enterprise’s core competitive ability,and don’t invest too much money can be very good to the high-speed development of the enterprise.After many years of development,the Internet industry has grown into China’s landmark pillar industry,now,China’s rapid economic development,and the Internet industry is definitely a priority industry,nearly a period,the Internet industry in China developed an unprecedented and spectacular.Compared with developed countries,however,the Internet industry,it is conceivable that this in the middle of the gap is very big,for example,in the operation skills,capital investment in the Internet,related management experience and product management etc.In China’s Internet industry,tencent company relying on its special light asset operation mode,of course has become the leader in China’s Internet industry.In China,is currently the largest Internet service enterprise is tencent company,the company relies on accumulate over a long period to summarize down the supply chain process,the unique strategic brand,excellent technical level and research level,stable customers resources,and the unique operating platform "assets",such as integration of all the good of the enterprise internal and external resources.Tencent company through the integration of enterprise resources,innovation,organization structure and management of enterprise culture is applied,continuously improve its market competitiveness.In this paper,from a financial perspective,in-depth research and analysis of tencent,the goal is to to its new business model and financial theory to analyze a targeted and rich.Through the elaboration of the domestic Internet industry leader,tencent company used light asset operation mode has obtained the success,and then through the perspective of financial asset light operation mode of the enterprise value contribution.Therefore,in-depth study of tencent,light asset operation mode has very realistic reference value,not only can provide good suggestion for its future development,development and application of light can also be used for other similar company assets operation mode to provide the reference.Based on the basis of collecting relevant literature,summarizes the concept of asset light,light the concept of asset operation mode,motivation and financial characteristics and corporate value related theory.On the basis of relevant theories,for an overview of tencent company,income,and the composition,tencent,the feasibility of light asset operation mode and tencent,light asset operation mode and the correlation analysis to the implementation of the strategy.At the same time,based on the financial perspective to tencent 06-15 years after nearly a decade of important business data and financial indicators,and analyses the tencent company asset light operating mode of financial contribution to the enterprise value and the effect of asset operation.Finally,summarize the content of this article,analyzed the limitations of this study,and points out the deficiency of this paper.