Application Research On Marketing Automation System Of Xinjiang Tianfu Group Ltd

With the economic globalization and integration of the development of the information industry and improve the social degree of electrification,energy industry is not only facing the impact of power system reform,facing the new situation and new task challenges.How to quickly respond to changes in the market environment of intensive and integrated management mode,and improve the enterprise’s own core competitiveness,has become the focus of enterprise management.It is becoming more and more important for energy enterprises to strengthen their marketing management.Therefore,it is urgent to use information management technology to promote the service level of energy marketing and standardize the service mode of marketing management.The construction of marketing automation system is particularly important,and will be entrusted with key tasks under the new power system.Xinjiang Tianfu Refco Group Ltd is a comprehensive power enterprise integrating power supply,thermal production and natural gas sales.In order to establish a company for electricity,heat,gas market is true,accurate and timely response and prediction mechanism,to provide convenient services to customers,fully grasp the actual needs of existing customers,accurate mining potential customers,provide scientific and reliable basis for the Xinjiang Tianfu marketing,and effectively promote the enterprise society and economic benefits,based on marketing automation system based on modern information technology and communication technology as the foundation came into being.Marketing automation system development and based on the requirements,through the use of information technology to integrate the existing electric hot marketing people,wealth,and information resources to achieve customer service platform,electricity,heat and gas integration,to standardize the marketing business,convenient and efficient service,highly sharing of information,online real-time monitoring,comprehensive decision analysis.Make marketing management change from extensive to intensive and meticulous management mode,and improve the quality and efficiency of marketing management comprehensively.The Internet plus integrated energy service,providing comprehensive energy core services and value-added services,comprehensive energy consumption pattern presents new development prospect,to achieve the overall marketing management level based Tianfu leap.