Application Research Of User Value Valuation Method In Internet Enterprises

With information technology of constantly upgrade progress,social needs level of improve,in recent years China network economic keep continued fast to development,Internet industry burst out has amazing of vitality,to Tencent,and Alibaba and Baidu company for representative of series Internet company of huge success,not only its model effect led has China Internet industry of quickly development,while also will various investors of attention attract to Internet industry in the to.China CSI cities and new ban in the,Internet Enterprise listed tone,and merger restructuring,and set increased case increasingly more,and increasingly frequently,and for personal investors and various institutions investors for,can on target Internet company of value for reasonable valuation is investment success of a big premise,in this background Xia,how to assessment Internet enterprise of inner value,gets Internet enterprise of reasonable value has became needed solution of problem.Internet industry technology update fast,business mode endlessly,returns has height uncertainty,while Internet Enterprise General exists light assets,and intangible assets accounted for ratio,technology development spending more of features,compared Yu other industry of enterprise,Internet enterprise internal of personnel team and external customer resources for this enterprise of value of effect degree more obviously,these particularity increased has Internet enterprise of valuation difficulty and challenge ,traditional of valuation theory on Internet Enterprise for valuation Shi exists many not reasonable of at,So must find a new valuation method for Internet businesses.Based on the rapid development of the Internet economy,the Internet business valuation methods were studied.Dissertation consists of theoretical research and practical application of two parts,theoretical study,first describes the characteristics of Internet development,the limitations of the traditional valuation techniques are analyzed and led for valuation of Internet companies--users value valuation method,In part of the application,this case is contact interaction,using user value valuation method and discounted free cash flow estimate the value of case,two methods ofvaluation amount compared to the market,detailed analysis of the various valuation methods of valuation and the true value difference of enterprises.User value valuation method and valuation of traditional theory of comparative analysis,are made aware of user-value valuation method for valuation of Internet companies is applicable.