The Application Research Of Contemporary Two-dimensional Animation In Public Service Advertising

Times in the development,public service ads to the form of animation,two-dimensional animation,three-dimensional animation,even animation,and so on.Public service advertising with artistic expression,dissemination of positive energy,unknowingly to the public to teach laws,regulations,moral knowledge,advocacy of national traditional culture,through public service advertising to establish a good social image.The application of two-dimensional animation in public service advertising is more and more large,and add Reiki and motivation to public service advertising,so that the effectiveness of advertising is greatly strengthened,there are a lot of excellent public service advertising works,they are obviously different in style,scene,characters and traditional advertising.This paper discusses the application of two-dimensional animation in public service advertising.The main content is the gap between traditional 2d animation and contemporary 2d animation;Then,according to the characteristics of two-dimensional animation and public service advertising,simple summary,specific performance in what aspects,according to the advantages and disadvantages of two-dimensional animation in public service advertising how to better use of two-dimensional animation advantages and characteristics,mainly two-dimensional animation and traditional art combination,combined with three-dimensional animation,and so on;Finally,the paper analyzes the disadvantage of two-dimensional animation,and puts forward some measures or ways to avoid problems.Finally,according to the above analysis,the two-dimensional animation and public service ads in the development of the problems,and the two-dimensional animation in the two-dimensional animation in the development of the two-Public service advertising in the application prospects made a prospect.Two-dimensional animation has a strong vitality,with the continuous expansion of application areas,two-dimensional animation production technology more refined step forward,perfect performance will make its development prospects more widely.