A Research Of Customer Relationship Strategy For D Company

In today's society,informations spread quickly with the development of network technology and information technology.The market not only will have a high degree of transparency.In this case,the enterprises will get a broader market,but also face a more violent competition in the market.In recent years,industrial automation develops very rapidly.in China.Although the companies tend to have more business but the profit margins become smaller and smaller.Enterprises not only need to ensure the quality of products and services,but also need to maintain the advanced nature of technology and ideas.They should pay more attention to human factors-customer relationship management.As a company in the field of industrial automation technology,D company needs to pay special attention to build and contain firm partnership with important customers.This paper is divided into six chapters.The first chapter is the introduction,which introduces the selected topic background,the current situation of using CRM in China,research significance,research content,research methods and research routes of CRM system in China.The second chapter introduces the definition of customer relationship management theory,the development process and the relevant theoretical supports of this paper.The third chapter is D company customer relationship management status and problem analysis,combining with the company's basic situation.The main problems of customer relationship management are putted forward through customer questionnaire surveies,the reasons are analyzed and the necessity of improvement are determined.The fourth chapter is the improvement of customer relationship management,besides the environmental analysis,the SWOT analysis of D company's strengths and weaknesses with 4Cs,and it puts forward the enhanceing strategies of customer relationship management.The fifth chapter is the guarantee measures of customer relationship management strategies,including the implementation of customer relationship management strategies,and the matters that should be paid attention to in the course of using.The sixth chapter is the conclusion of this paper,which is the summary of the full text.I hope that this paper can provide some references or help for the similar enterprises which need the customer relationship management system to server.